Zhu Hui focuses his research on circular and sustainable architecture and future urban development methodologies.
Bridging research and practice, he integrates information flows (sustainability requirements) with material flows (circularity) to foster the synergistic utilization of diverse waste streams and the innovation of circular materials, thereby reducing waste and greenhouse gas emissions. He emphasizes harmonious coexistence between people and the environment, aiming to create mutually beneficial value across the industry.
He founded REDO Design, leveraging design as a driving force to redefine the value of commercial spaces and implement material circularity; in 2024, the company became the 52nd B Corp certified enterprise in mainland China.
