Lauren Suk leads ESG and Sustainability at YG Entertainment, where she is responsible for shaping the company’s sustainability strategy and embedding sustainability across its operations and live entertainment businesses.
Since establishing YG’s sustainability function, she developed the company’s sustainability strategy and launched its Sustainable Concert Framework in 2023. Through YG’s Sustainable Concert Framework, she has led initiatives that bring sustainability into the concert experience, including reducing environmental impacts, enhancing fan engagement, improving accessibility, and building partnerships with organisations across different sectors.
She continues to explore how K-pop’s influence can make sustainability more visible and relevant to audiences, and how concerts can serve as platforms for environmental awareness, social inclusion, and positive change.
